The blind test

Judge the products, not the logo.

On the left is what's probably in your cart right now. On the right is a mystery brand. Scratch each one to compare. You'll see who makes them once you register.

Round

Store shelf

Mystery brand

Cleaning

Bleach and ammonia sprays

MYSTERY WINS?Plant-derived concentratesOne bottle, many refills

Laundry

The giant jug, refilled every few weeks

MYSTERY WINS?A small bottle, dozens of loadsLess plastic, less shelf space

Shower

Whatever shampoo was on sale

MYSTERY WINS?Natural oils and botanicalsShampoo, body wash, lotion

Vitamins

Five bottles from five brands

MYSTERY WINS?One daily packOne pack a day instead of five bottles. Four human clinical trials.

Dinner

Grocery-store steak, 6 p.m. rush

MYSTERY WINS?Ranch beef, deliveredUSDA Prime and High Choice, no added hormones or antibiotics

Rounds revealed: 0 of 5?

Same shopping list either way. The only difference is where you buy it.

BRAND: ▇▇▇▇▇▇▇▇▇

Who won the blind test? Register to find out.

Leave your details and Marcus, an AI assistant, will call you within a few minutes to walk you through the reveal.

Supplement statements have not been evaluated by the Food and Drug Administration. Not intended to diagnose, treat, cure, or prevent any disease.

Shared with you by a team memberIBSEcosystem · Privacy policy

A walk through your home

One brand is quietly in every room of this house.

Go room by room and scratch each strip to see what lives there. The brand name stays covered until you register, free.

Kitchenunder the sink

Concentrated cleanersOne bottle, many refills.MADE BY

Laundry roomthe shelf above the machine

Dozens of loads per bottleGoodbye giant jug.MADE BY

Bathroomshower and sink

Natural oils and botanicalsShampoo, lotion, toothpaste, deodorant.MADE BY

Pantrythe vitamin cabinet

One daily nutrition packOne pack a day instead of a shelf of bottles. Four human clinical trials.MADE BY

Garage freezersteak night

Ranch beef, deliveredUSDA Prime and High Choice, no added hormones or antibiotics.MADE BY

0 of 5 rooms explored.

MADE BY: ▇▇▇▇▇▇▇▇▇

Unlock the name behind every room

Supplement statements have not been evaluated by the Food and Drug Administration. Not intended to diagnose, treat, cure, or prevent any disease.

Shared with you by a team memberIBSEcosystem · Privacy policy